Go to the specified page (link provided on right).
Pick at least 3 keywords, add these to the keywords box. I like using quite a few as this helps me in wiring the description.
Static information like the name of the tour, places, and sites
Prices and dates should be avoided as this information is dynamic
Just the relevant words separated by a comma and a space, nothing else
If there are several common spellings, provide all of them
Include only items that are found within the content of the page
The more relevant your information, the better you will be ranked
Next, write the main descriptions – do all the main descriptions first, leave description 2 for now. This is what will be published with the webpage and what will show in the search engine results.
This is what your audience sees in the search results
Make it relevant, interesting, exciting – make them want to click
Use at least some of keywords you selected
Max 160 Character / about 45 words
(MS Word will show you the word count – just highlight the section you want to count and look at the bottom left of the window)
Has to be different from other descriptions and content on your website. If you just copy what is on the page or other meta descriptions on the site, this will adversely affect your rankings. Please take the time to make sure every meta description is unique.
Lastly, write the second meta description. This is what will be associated with the menu item of the webpage. It is not as important as the first description but will improve ranking and should be done for all pages eventually. A simple reworking of the first description is normally sufficient, but make sure it’s not a copy – the text needs to be sufficiently altered.
When the package you select falls within the single purchase and monthly purchase limits the PCard can be used, and is the preferred method of payment. PCard purchase limits vary across bases and theaters, but typically range between $2500 and $5000 for the majority of FSS Programs. The total of your purchase may include multiple items; however, the total amount cannot exceed the single purchase limit. Splitting the purchases in order to stay under the single purchase limit is considered an unauthorized split payment.
In cases where your package exceeds the single purchase limit of the PCard, a PO (Purchase Order) will be required from your local NAF Contracting Office. In most cases this branch handles purchases under $25000 that do not require SAM oversight. We are familiar with this process and can provide the documentation typically required to support the PO request. Please note that if this payment method is used, the competed approved PO will be required prior the project getting underway.
If you have additional questions about PCard and Contracting/Procurement rules and regulations, please visit the AFNAFPO Website or consult with your local contracting officer.